A custom-designed and developed WordPress website for an Australian construction and property development company.
CU Building Group is a Perth-based construction and property development company offering end-to-end building solutions, including design, development, and construction. The client required a completely custom WordPress website to showcase multiple business divisions, highlight services and projects, and strengthen their online brand presence in a competitive Australian construction market.
Some of the key challenges included
At the same time, it was crucial to implement on-page and off-page SEO strategies without affecting website usability, while steadily increasing search visibility and authority in a competitive real estate niche.
Through strategic development and SEO execution, we successfully transformed the website into a fast, scalable, and search-optimized real estate platform, increasing its Domain Authority and Domain Rating from 0 to 20 through quality backlinks and technical SEO improvements.
The goal was to create a modern, professional, and fully responsive WordPress website that clearly showcases CU Building Group’s multiple business divisions, services, and projects. The website needed to strengthen brand presence, improve user engagement, and provide an easy-to-manage backend for the client to update content effortlessly.
I identified the following goals for the new website:
To define the direction for CU Building Group’s new website, I researched multiple construction and property development websites in Australia. I analysed competitors to understand design trends, content strategies, project showcases, and lead generation methods.
This research helped identify what works in the industry, what elements to include for credibility and user engagement, and what to avoid to ensure a modern and professional web presence.
The target audience for CU Building Group’s website includes property buyers, investors, and homeowners in Western Australia who are looking for comprehensive design and construction services. This also includes clients seeking multi-division property solutions, from design and development to construction and project management.
Defining this audience helped shape the website’s content, layout, and calls-to-action, ensuring the messaging is clear, engaging, and builds trust with potential clients.
CU Building Group needed a website that could professionally represent their multi-division construction and property services while being easy to manage and scalable for future growth.
These requirements guided every stage of the website’s design and development.
I recommended building a completely new WordPress website from scratch with a custom design tailored to CU Building Group’s multi-division structure. The solution focused on presenting services clearly, showcasing projects, and strengthening the brand’s online presence while providing an easy-to-manage backend.
The website was designed to:
After finalizing client requirements, goals, and target audience, I started working on the website design. The focus was on creating a modern, clean, and professional layout that clearly highlights CU Building Group’s services, projects, and multiple business divisions while ensuring a seamless user experience.
The primary focus of the content was to clearly showcase CU Building Group’s multi-division services, completed projects, and expertise in construction and property development. I structured content to guide visitors through each service, highlight major projects, and include strong calls-to-action to encourage enquiries and client engagement.
Content was designed to:
I started the design process by creating wireframes for the website. These wireframes helped validate the layout of the homepage, services pages, project showcases, and enquiry forms without focusing on colors or typography. It ensured that the structure was clear, user-friendly, and aligned with CU Building Group’s goal of presenting multiple business divisions and projects effectively.
The CU Building Group website was developed on WordPress with a custom theme built from scratch. Advanced Custom Fields (ACF) were used to make content management easy for the client, allowing updates to projects, services, and company divisions without technical knowledge. Special attention was given to responsive design, site speed, and a clean backend to ensure smooth ongoing maintenance and scalability for future growth.
The website was optimized for fast loading times across all devices, ensuring a smooth browsing experience for visitors. W3C validation and clean coding standards were implemented to maintain technical accuracy and enhance overall website performance.
The website was fully optimized for search engines with on-page SEO, meta tags, and relevant keyword-focused content. Schema markup was implemented to enhance search visibility, improve rich snippet appearance, and make the website more discoverable for clients searching for construction and property services in Australia.
The website was developed following WordPress coding standards with secure, clean, and maintainable code. Security best practices were implemented to protect the site from vulnerabilities, ensuring long-term reliability and safe user interactions.
Each page was carefully crafted to maintain high-quality design and content standards. On-page SEO techniques, including optimized headings, meta descriptions, and internal linking, were applied to enhance search engine rankings and improve user engagement across the site.
That's not all — special attention was given to responsive design, clean code, fast loading times, secure backend, and SEO-friendly structure. Every detail was carefully implemented to ensure the website performs flawlessly and provides an excellent user experience. Click here to see the full development checklist.
The new website delivered significant results for CU Building Group:
CU Building Group now has a modern, fully functional website that effectively represents their multi-division services and completed projects. The client was impressed with the professional design, improved user experience, and the ease of managing content through WordPress and ACF. The website continues to generate enquiries, build trust with potential clients, and strengthen the company’s online presence in the Australian construction market.