A custom-designed and developed WordPress website for an Australian modelmaking and specialised fabrication studio showcasing projects, capabilities, and services.
CMD Studio is a Perth-based modelmaking and specialised fabrication studio delivering high-quality physical models, sculptures, and custom installations for museums, exhibitions, architects, builders, and public art projects. The client required a modern and flexible website to showcase their extensive project portfolio and wide range of fabrication capabilities.
The project involved designing and developing a fully custom WordPress website from scratch. The website was first built using HTML/CSS to establish a strong visual foundation and then converted into a custom WordPress theme using Advanced Custom Fields (ACF). This approach provided a scalable and easy-to-manage CMS, allowing CMD Studio to update projects, services, and content efficiently while maintaining a clean and professional online presence.
The goal was to create a modern, professional, and fully responsive WordPress website that effectively showcases CMD Studio’s modelmaking and fabrication capabilities, highlights their diverse project portfolio, and strengthens their online brand presence.
Key objectives for the new website included:
To define the direction for CMD Studio’s new website, we researched multiple modelmaking, fabrication, and creative studio websites across Australia. Competitor analysis focused on design trends, project presentation, service highlighting, and client engagement strategies.
This research helped identify the best ways to present CMD Studio’s diverse capabilities, showcase high-profile projects effectively, and create a visually appealing, user-friendly, and professional online presence.
The website was designed to appeal to a diverse audience, including architects, builders, museum curators, exhibition designers, event planners, and public art coordinators. The target audience also includes international clients seeking high-quality modelmaking, fabrication, and large-scale installation services.
By understanding the audience, the site was structured to clearly showcase CMD Studio’s capabilities, highlight completed projects, and provide an easy way for potential clients to enquire or collaborate.
The CMD Studio website needed a solution that could effectively showcase its wide range of modelmaking and fabrication capabilities while remaining easy to manage for the client. Key requirements included:
We recommended building a fully custom WordPress website from scratch with a flexible CMS structure using ACF Flexible Content. The solution focused on presenting CMD Studio’s services and capabilities clearly, showcasing their diverse project portfolio, and providing an easy-to-manage backend for the client.
The website was designed to:
The design of CMD Studio’s website focused on visually showcasing their projects and capabilities while maintaining a clean, professional, and modern layout. The goal was to create a user-friendly interface that allows visitors to easily explore services, view completed projects, and understand the studio’s expertise in modelmaking and specialised fabrication.
Design considerations included:
The website design focused on highlighting CMD Studio’s craftsmanship, technical expertise, and diverse project portfolio. Key focus areas included:
The CMD Studio website was developed as a fully custom WordPress theme, converting the original HTML design into a dynamic and scalable CMS. Advanced Custom Fields (ACF) were used to create flexible content blocks for projects, services, and media galleries, allowing the client to easily manage content. The development process also included responsive layouts, optimized page performance, and cross-browser compatibility to ensure a seamless experience across all devices.
The CMD Studio website was built as a fully custom WordPress theme after developing the initial HTML design. Advanced Custom Fields (ACF) Flexible Content was implemented to allow the client full control over projects, services, and media galleries. The development focused on creating a responsive, fast-loading, and scalable site with optimized performance, smooth navigation, and a professional visual presentation of CMD Studio’s fabrication and modelmaking expertise.
During development, special attention was given to page speed and overall performance. Optimized images, minified CSS/JS, and efficient coding practices were implemented to ensure fast loading times across all devices, enhancing user experience and improving SEO performance for CMD Studio’s website.
The website was developed as a fully custom WordPress theme, with Advanced Custom Fields (ACF) Flexible Content integrated to allow dynamic management of projects, services, and media galleries. This ensured CMD Studio could easily update content, add new projects, and maintain a consistent, professional presentation across the website without any technical limitations.
Responsive Design & Cross-Device Compatibility
The development process included on-page SEO setup, structured content, and technical optimizations to improve search visibility. Clean code, proper heading hierarchy, meta tags, and fast-loading pages ensured that CMD Studio’s website not only looked professional but also performed well in search engines, supporting both local and international client discovery.
Overall, the development of CMD Studio’s website combined custom WordPress theme design, ACF Flexible Content integration, responsive layouts, performance optimization, and SEO best practices. This resulted in a scalable, easy-to-manage platform that effectively showcases CMD Studio’s modelmaking and fabrication expertise while providing an excellent user experience for clients and partners.
The new CMD Studio website delivered excellent results for the client. Key highlights include:
CMD Studio expressed great satisfaction with the new website. The fully custom WordPress build with ACF Flexible Content allows them to manage projects, services, and media effortlessly. The modern, responsive design has improved user engagement, clearly presenting their modelmaking and fabrication capabilities to clients. Enhanced SEO, fast loading times, and scalable architecture have strengthened their online presence and credibility. Overall, the client is pleased with the professional, easy-to-manage, and visually compelling website that effectively represents CMD Studio’s expertise.