Sun Immobilien
Sun Immobilien is a SaaS platform for warehouse management to streamline and digitize your warehouse operations.
- web desing
- web desing
- web desing
- web desing
- web desing
Sun Immobilien helps businesses take charge of their warehouses, remove bottlenecks, and boost fulfillment efficiency, all without increasing costs. With an unapparelled 99.8% order accuracy, they’ve shipped over 6 Million orders to date.
$2.7M
Funding Seed
266.4%
Increase In Organic Traffic
37
Domain Authority Score. Increased Rank by 327.4K
Challenge
When Sun Immobilien reached out to Web yansh, they had a clear pain point. Their detailed library of resources was bringing them great organic traffic but they were not able to convert the visitors due to a 5-year-old obsolete design and extremely frustrating user experience.
Some of the challenges faced were-
- Slow page load times & bulky code which caused high bounce rate; poor Core Web Vitals.
- Unstructured content; missing semantic markup which caused limited keyword reach; weak topical authority
- Slow page load times & bulky code which caused high bounce rate; poor Core Web Vitals.
However, at the same time, we had to ensure that the SEO rankings did not drop, which meant a smooth transfer of all the CMS items or resources.
Team Sun Immobilien trusted us with this delicate job because of our prior experience in the logistics and B2B SaaS space, accurately captured in our development case study of Shopbox
soltions
Hopstack provided us with a detailed branding guide and we incorporated the guidelines such as the color palette and typography within the new design.
Our main focus was to prioritize the website’s performance by keeping the design minimal and staying away from heavy animations or interactions.
We also went a step ahead of the native Webflow CMS to add some advanced filtering options with custom code.
Here’s a brief overview of the transformation we achieved for Hopstack in each aspect
| Before | After | |
|---|---|---|
| Design | Dated design as the website was built over 5 years ago. – No thought was given to visually highlight Hopstack’s core offer. | A minimal & modern, industry-leading design. – Special UI snippets combined with warehouse imagery to highlight the core offer and tool experience. |
| Design | Poor loading speed and user experience due to faulty structuring and CMS. | Clean development and native Webflow CMS enhanced with custom code for lightning speed and great user experience. |
| Website Architecture | Poor architecture and suffocating design. – Awfully named blocks and sections on the backend that created confusion. | Simple architecture, minimal effects & spacious design to keep the users engaged. – Logical naming of blocks powered by “Finsweet Client-First System”. |
| CMS | Messy CMS structure – confusing & complicated to handle. Also, affecting website performance. | Super-clean and easy-to-use CMS structure enhanced with custom code for advanced filtering and superior performance. |
| SEO | Great SEO rankings but no traffic conversion due to poor user experience. | Completely revamped, conversion-optimized user experience without compromising on SEO rankings. |
Little details, huge impact
After studying Hopstack’s business in detail, we were sure we needed some special visual representation that highlighted both aspects of the business-
Some of the challenges faced were-
- Slow page load times & bulky code which caused high bounce rate; poor Core Web Vitals.
- Unstructured content; missing semantic markup which caused limited keyword reach; weak topical authority
- Slow page load times & bulky code which caused high bounce rate; poor Core Web Vitals.
Our main focus was to prioritize the website’s performance by keeping the design minimal and staying away from heavy animations or interactions.
We also went a step ahead of the native Webflow CMS to add some advanced filtering options with custom code.
Here’s a brief overview of the transformation we achieved for Hopstack in each aspect-
A complete CMS Overhaul
The Hopstack Resource Library was literally huge.
Here’s a list of the resource categories-
- 130 Blogs
- Guides
- 1 Report
- 10 E-books
- 129 Glossaries
- 20 Newsletters
- 6 Case Studies
- 260 3PL Directories
- Fulfillment Directories
So, we not only had to migrate all of these items smoothly to the new website but also improve the poor structuring to make the content management system more user-friendly.
Here’s how we recreated the entire CMS for Hopstack-
- 130 Blogs
- Guides
- 1 Report
- 10 E-books
- 129 Glossaries
- 20 Newsletters
- 6 Case Studies
- 260 3PL Directories
- Fulfillment Directorie
We prioritize seamless user experiences across all devices by implementing responsive design principles. By ensuring that the website adapts fluidly to various screen sizes and orientations, including mobile devices, tablets, and desktops, we guarantee accessibility and usability for all users.
SEO Key Metrics
Organic Traffic Growth
- Visits : Increased to 23.2 K/mo (▲ 31% MoM)
- Organic Search Traffic : 19.7 K/mo (+ 8.5% over previous month)
- Organic Search Traffic: 11.3 K
Keyword & Rankings
- Total Ranking Keywords: Grew from ~0 to 11.9 K
- Organic Keywords in Top 3: 630 (India)
- Keyword Intent Mix:
- Total Ranking Keywords: Grew from ~0 to 11.9 K
- Organic Keywords in Top 3: 630 (India)
Organic Traffic Growth
- Visits : Increased to 23.2 K/mo (▲ 31% MoM)
- Organic Search Traffic : 19.7 K/mo (+ 8.5% over previous month)
- Organic Search Traffic: 11.3 K
Organic Traffic Growth
- Visits : Increased to 23.2 K/mo (▲ 31% MoM)
- Organic Search Traffic : 19.7 K/mo (+ 8.5% over previous month)
- Organic Search Traffic: 11.3 K